Facebook sous surveillance pour les 20 prochaines années

Through this article, we find that Facebook is having hard times with the FTC (Federal Trade Commission) that put the famous social network site on watch for 20 years. The reason behind such action is that the social website are lying about the way they are using and displaying the personal information of the users without their consents, and especially in some apps.

When reading this article, we can notice that people are becoming more and more aware of the negative consequences of displaying their personal information in such websites. It is true that Facebook is meant to re-connect different person from all over the world, however, this quickly turned to a disaster especially when some  personal information started to be used illegally.

Facebook will, from now on, be obliged to have audit sessions every two years in order to evaluate their progress in terms of protecting the personal information of the 800 million users. This is a completely fair procedure toward a lot of users who face many problems with their personal information.

Still, one question has to be raised: is this situation due to a lack of high security in Facebook, or simply is it due because users are displaying their personal information without being aware of the consequences of such action?

Personally, I will put the blame on users more because they have to become aware that displaying personal information will attract many people with bad intentions. It is true that restrictions are provided in the website, but still, information can be easily shared especially when subscribing in a fan page or an apps. This is why, users have really to be careful when choosing the information they want to put in their Facebook profiles.

Finally, Facebook has to find a way of fully protecting the users' information, otherwise, they might loose their 800 million users, and also get in deeper trouble with the Federal Trade Commission (FTC).

Link: http://www.20minutes.fr/web/facebook/833176-vie-privee-facebook-sous-surveillance-20-prochaines-annees

Samsung se moque des fans d'Apple: De l'art d'une pub comparative réussie

In this ads, we can clearly see that Samsung is using a good strategy of comparing two different products in the same ad. This, in my opnion, pushes the consumers to notice the visible differences between a Samsung Galaxy SII and an Iphone 4S. Also, these kinds of advertisments are not very common because most of the companies are afraid to be suit because they are affecting negatively the image of the other product. I think that Samsung is able, through this interesting ad, to pushes some people to easily buy their products.

Link: http://www.20minutes.fr/medias/829314-samsung-moque-fans-apple-art-pub-comparative-reussie#commentaires

Advertising Can Warp Your Memory

 Marketing researchers find that vivid ads can create false memories.

In this article, the author explained that advertising pushes people to feel that they already lived a kind of situation that have never happened before. By using vivid images in the ads, people tend to remember the exact ad by creating a kind of fictional situation.

In my opinion, this can be true in some ads, where advertisers tend to show more vivid images which pushes the viewers to recall things that have never happened before. For this reasons, the consumers have to pay attention when watching these ads because the first concern for advertising agencies is to make consumers buy the product no matter the impact of these ads on them.

Link: http://www.usnews.com/science/articles/2011/05/23/advertising-can-warp-your-memory 

YouTube to launch 100 online TV channels

Youtube has reveiled its latest challenge to TV by launching 100 online TV channels. Youtube will have a partnership with Wall Street Journal, Madonna, Ashton Kutcher, and many online magazines.

Based on some reports, Youtube will start paying $100m to porducers as an advance to the advertising revenue that the videos will bring in.

Is this the end of Television industry? 

Link: http://www.guardian.co.uk/technology/2011/oct/31/youtube-to-launch-tv-channels

 

Le partenariat entre Microsoft et Nokia est déjà signé

Nokia and Microsoft have finally decided to sign a partnership which make the two companies competing Apple and Google.
Nokia is now working on creating new phones which will allow a good interaction with Windows Phone 7.
The only question that has to be raised is wether Nokia will be able to influence positively the consumer because Microsoft is not in a situation of danger as the Finnish company.


The article's link: http://www.pcinpact.com/actu/news/63231-nokia-microsoft-contrat-signature-officiel.htm