Youtube has reveiled its latest challenge to TV by launching 100 online TV channels. Youtube will have a partnership with Wall Street Journal, Madonna, Ashton Kutcher, and many online magazines.
Based on some reports, Youtube will start paying $100m to porducers as an advance to the advertising revenue that the videos will bring in.
Is this the end of Television industry?
Link: http://www.guardian.co.uk/technology/2011/oct/31/youtube-to-launch-tv-channels
Based on some reports, Youtube will start paying $100m to porducers as an advance to the advertising revenue that the videos will bring in.
Is this the end of Television industry?
Link: http://www.guardian.co.uk/technology/2011/oct/31/youtube-to-launch-tv-channels
I would like to see some reflection and discussion going on there, not just saying what the article is saying...
RépondreSupprimerOut of the following stake holders, which advantage would be crucial for each one of them for the future development of online television?
RépondreSupprimer- content producers and owners such as Disney, Sony etc.,
- TV stations and networks who for years assemble programs and attract advertisers such as BBC, ABC, CBS, Showtime or Al Jazeera,
- cable and satellite operators who negotiate, package and commercialize packages of tv channels and networks such as CanalSat, Comcast, Time Warner Cable,
- telecom operators such as Orange, AT&T who can distribute and control the access to the consumer anywhere, anytime,
- online services that package, sell, stock, negotiate, help finding and distribute contents online such as Apple, Google, Amazon,
- other?
In this article, we can clearly understand that some websites are starting to compete with TV channels. Providing an online television can have a lot of advantages simply because it will allow users watch their favorite programs no matter where they are. In addition to that, this online television will allow users watching their favorite programs without waiting the TV channels to buy this program.
RépondreSupprimerIn addition to that, getting the help of such celebrities will attract more users because it is a concept that we are not used to with traditional TV channels.
I strongly think that the initiative of YouTube will be a great success because it revolutionized the world of Television.