Marketing researchers find that vivid ads can create false memories.
In this article, the author explained that advertising pushes people to feel that they already lived a kind of situation that have never happened before. By using vivid images in the ads, people tend to remember the exact ad by creating a kind of fictional situation.
In my opinion, this can be true in some ads, where advertisers tend to show more vivid images which pushes the viewers to recall things that have never happened before. For this reasons, the consumers have to pay attention when watching these ads because the first concern for advertising agencies is to make consumers buy the product no matter the impact of these ads on them.
Link: http://www.usnews.com/science/articles/2011/05/23/advertising-can-warp-your-memory
In this article, the author explained that advertising pushes people to feel that they already lived a kind of situation that have never happened before. By using vivid images in the ads, people tend to remember the exact ad by creating a kind of fictional situation.
In my opinion, this can be true in some ads, where advertisers tend to show more vivid images which pushes the viewers to recall things that have never happened before. For this reasons, the consumers have to pay attention when watching these ads because the first concern for advertising agencies is to make consumers buy the product no matter the impact of these ads on them.
Link: http://www.usnews.com/science/articles/2011/05/23/advertising-can-warp-your-memory
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