This ad was designed for Smarties, and we can clearly see a colorful smarties in the center of the writings. The typography used makes the words very difficult to read and our eyes don't feel confortable when trying to read what is written.
In addition, the typography used makes the whole sentence as an imaginative writings. In addition, using this type of typography add some humor in the whole image, especially with the slogan used: "Feed Your Imagination"
Also, based on this ad, we can clearly notice that typography and colors are very important for such campaigns, simply because it attracts consumers, and communicate a message by adding humor at the same time.
In addition, the typography used makes the whole sentence as an imaginative writings. In addition, using this type of typography add some humor in the whole image, especially with the slogan used: "Feed Your Imagination"
Also, based on this ad, we can clearly notice that typography and colors are very important for such campaigns, simply because it attracts consumers, and communicate a message by adding humor at the same time.
Aucun commentaire:
Enregistrer un commentaire